Maker of
Renault code pin ,
General Motors (GM) recently appointed Hossein Hassani as the new
regional divisional marketing manager for Chevrolet and GMC in the
Middle East.
As the new
manager, Hassani is expected to bring new approaches as well as
perspectives to both the Chevrolet and GMC brands. Moreover, he is also
expected to set the implementation of a unique set of marketing strategies throughout the region.
Hassani was formerly from GM Renault code pin Canada where he worked for a decade as the Advertising
Manager for Chevrolet, HUMMER and Cadillac. And now, he goes to the
Middle East with the responsibility of focusing on key marketing
activities that would include advertising, strategic planning, retail promotions, sales and service.
His new task is to supervise the
Vag Pin Reader marketing as well as the advertising activities of Chevrolet and GMC throughout the region. For this year, his focus will be on the key product launches for the two brands; the development and execution of key marketing and advertising Renault code pin strategies; and pursuing new strategies of interacting with Chevrolet and GMC's prospective customers
David Venticich,
the Marketing and Planning Director of GM in the Middle East, commented
on Hassani's designation and said that he was very pleased to welcome
Hossein to the said post. Venticich describes the newly appointed
manager's career with General Motors as creative, energetic and
persistent. He added that Hossein is equipped with a GM Tech 2 solid track record
in the automotive industry.
Hassani considers General Motors
as one of the greatest companies in the world with an unparalleled
tradition of high tech innovations, product developments and market
leadership. He said that he was honored to have joined the team in Dubai
and hopes to help on the huge number of one-of-a-kind initiatives that
are already being executed in the region. Moreover, he is optimistic
that there would definitely be an opportunity for the growth of some of
the most sophisticated ideas.
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