Basketball footwear has never been the same again, ever since the advent of the glorious Air Jordan shoes and the successive remakes of the old models
known as Retro Jordans. Named New Jordan 2012 after the legendary player Michael
Jordan, the first pair was introduced to the market in 1985 by Nike and
since then there has been no looking back as the shoe euphoria turned
into a full-fledged fashion industry.
These shoes
marked a new era where basketball shoes were concerned and the one
responsible for crafting and designing the earliest pairs was Peter
Moore. The original Air Jordan I had a combination of two colors such as
the black/red model and it included a double set of laces to match the
two colors of the shoe. These shoes became so popular that Nike had to
create a sub division for managing everything to do with Air Jordan sneakers.
Ever since the Retro Jordans first pair, 23 models have been released to the market and the various models are successively numbered in order to signify the sequence of the release. Most of the original models
have also been released to the market as Retro Air Jordans and they are
slightly changed or modified to suit the latest trends and fashion
styles.
Both the classics and the retro have gained immense brand
value even among the various celebrities including popular movie and
television stars. Despite the fact that Michael Jordan retired from
basketball in 2003, there hasn’t been any negative impact on the brand,
which has rather grown and is still considered as the top selling Retro Jordans brand.
Here’s a look at some of the popular retro models that were introduced over a period of time in the market.
Air Jordan I
– The original pair of shoes was released as retro in 1994 and did not
do very well, however in 2001 it again came out into the market in
patent leather and it became popular within a short span of time. This
model sold successfully and was appreciated by the customers for its
modified look and style.
Air Jordan IV – This
1989 model, which even featured in the movie ‘Do the Right Thing’, was
released as retro in 1999 and it sold out within the first few hours and
the demand for
Authentic Retro Jordans this model was unbelievably high. Redesigned in
white/black and black/cement grey, this shoe was a hit and even led to
the idea of releasing Retro+ models with little design change in different colors.
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