My family and I
were sitting around the dinner table for Mother's Day a few days ago and
as it usually goes, it's loud and everyone is talking over the top of
everyone else. Dinner with the Brown family is fun. Just don't expect to
get a word in edge wise.Seat Occupation Detector Sensor Emulator It came to my attention that my sister was
rear ended earlier in the week, in a hit and run accident. She's got a
couple of bruises, nothing serious, but her Nissan needs some body work.
She asks if I know a good body shop. I began to say a name but suddenly
realized I was drawing a blank. I thought back, attempting to delve
deep into the recesses of my vault like noggin, and... I... drew... a...
blank. Not because I haven't had body work done before but because I
was not loyal to anyone in particular. I didn't have a relationship
stored in my long NEXIQ 125032 term memory to allow me to give a good referral. This
is when I realized, I can't remember the last time I gave or asked for a
referral for anything.
This was a
little disturbing, because I am a highly relational guy. I like people, I
respect good service, and superior products, I am happy to share the knowledge if asked, but nobody asks anymore. Now there is the rare occasion that your buddy may have some back pain
and you are in the middle of a round of Chiropractor visits and happen
to be carrying the Doc's card but unless that encounter
NEXIQ 125032 happens
naturally you're not giving a referral to your friend.
Because before he calls or texts you for the name of your Chiro he
pulling out his smart phone and looking at the top four or five Google
rankings. I came to the conclusion that it takes less time and effort
for us to find the information we need ourselves then it does to ask for
it from a friend or family member.
Without trying to sound
like a doomsdayer, I want to be clear, this new reality can be
catastrophic for many companies if not embraced. Especially if your
company's product or service is not needed on a regular basis. Such as
attorneys, doctors, plumbers, car dealers, etc.. One of the the other
problems that exists now is the consumer is exposed to so much advertising,
marketing, and information between needing your product or service
again that our loyalty is shifts. Not to somebody else necessarily but
back to neutral, as if the don't have any kind of relationship with a
obd2 software
particular company. This is the case with me and my sister's body shop
question.
There's nothing like a blogger to point out a problem
and not offer up a solution, right? Well I believe I do have the
solution. It's not like the consumer won't be loyal under the right
circumstances. We are human and we like to have relationships, and
usually we resist change. The answer is really two fold. The first part
is obvious. You have to have world class customer and client service. I
mean world class, not as good as the next guy but world class, and it
needs to be offered at a competitive price. Not cheap, because it's hard
to offer world class customer service if you're only competing on
price. The second part of the solution is, and this might be new so some
of you, but you have to be we're your customer is looking for your
product or service. They have already used you, they just need a
reminder as to why to go back. If you're one of the first options when
they hop on the Google, or you've stayed in front of them with your
social media campaign then you have a real shot of getting their
business again. If you're not, there's a great chance that they find
what they are looking for in one of your competitors.
没有评论:
发表评论